Happy Mid Year!

Or — Hey, I May Just be a Sitcom Character!

Andrew Fumento

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This is the symbol of Mid Year’s Eve… fireworks (building on the tradition of New Year’s Eve) and a phoenix (symbolizing renewal).

It’s difficult to believe the year is already half over. In some ways, this year has gone both faster and yet slooooower than others. Slower as in, “Can we get this BEEPING year over with already?!” Ok, so it’s not a happy midyear, however, we do wish everyone a happy new year even when the previous year has been a disappointment.

So why say Happy midyear? Or, as I prefer it, Happy Mid Year?

You’ve probably heard of Festivus (thank you Frank Costanza, Seinfeld) celebrated, December 23, and you might have heard of Galentine’s Day (thank you Leslie Knope, Parks & Recreation) celebrated February 13, but chances are you haven’t heard of Mid Year’s EveTM or Mid Year’s DayTM. Yet. (BTW, Mid Year’s Eve and Mid Year’s Day, and the like, are trademarked.)

Mid Year’s Eve & Mid Year’s Day are two holidays I created in 2005, during my work coma — when I worked for Warner Home Entertainment as Director, Editorial / DVD & New Media — 6–7 days a week, 100+ hours a week, 52 weeks a year for almost 10 years.

Does creating a new holiday (albeit 15-years ago, so not so new anymore) make me a sitcom character like Frank and Leslie? (That’s a rhetorical question!)

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Andrew Fumento

AKA Andrew Bailey… Dad / Copywriter / Broadcast Director / Author of more pro bono PSA scripts/campaigns than any person in the multiverse! andrewfumento.com